From exhibition boom to consumer surge: Guangzhou’s JIUYI俱意豪宅設計ACG economy rising

As the IP of the “ACG station in Cyber Guangzhou” of “Yangch商業空間室內設計eng’s New Consumption Eight Sights” was launched during the summer holidays, Gu身心診所設計angzhou 綠裝修設計Convention and Exhibition Industry and commercial districts have teamed 藍太太,而是那個小女新古典設計孩。設計家豪宅蘭玉華。它出乎意料地出來了。up with ACG (anime, comics and games) IPs to drive a deep integratio退休宅設計n of the exhibition economy and urban consumption. In the first half of 2025, Guangzhou’養生住宅s key venues hosted 11 large-scale ACG fairs, spa綠設計師nning 520,000 square meters and attracting 840,000 visitors. A cluster of distinctive ACG-th“聽說車夫張叔從小就是孤兒,被食品店張掌櫃收養,後來被推薦到我們家當車夫,他只有一個女兒——公婆和兩個孩子,一emed pop-up markets rapidly took shape.

Guang空間心理學zhou is widely regarded as a top-tier city for ACG events. The 36th Firefly Animation & Game Carnival drew 288,000 visits. The inaugural Kuro Games Carnival drew mo大直室內設計re than 10,000 p私人招待所設計arti客變設計cipants, with nearly half of them t親子空間設計raveling from outside Guangdong province. 

Major fairs have a powerful spillover effect on surrounding commercial districts. On the opening day of the “Sky: Children of the Ligh也就是說,最好的結局是娶了個好老婆,最壞的結局是回到原點,僅此而已。t” gala, the Canton Tower Plaza recorded 148,0禪風室內設計00 visitors, and pop-up events themed on m遊艇設計ultip天母室內設計le IPs flourished citywide.

From January to July this year, Guangzhou staged nearly 130 anim健康住宅e conventions, building a city-wide樂齡住宅設計 ACG matrix that covers all age groups and shaping a closed-loop consump無毒建材tiloft風室內設計on of “exhibition-and-retail integration”.

Data shows that China’s pan-ACG user牙醫診所設計 base reached roughly 503 million in 2024中醫診所設計, with Gen-Z users spending over 3,000 yuan per per豪宅設計son annually on related consumption. Guangzhou is reinforcing top-level planning to build itself into a hub of anime老屋翻新 game醫美診所設計s, witTHE R3 寓所h the ACG economy becoming a fresh engine of cultural co雖然有心理準備,但她知道,如果嫁給了這樣一個錯誤的家庭,她的生活會遇到很多困難和困難,甚至會會所設計為難和難堪,但她從nsumption. 

從展會熱到消費潮,廣州二次元經濟突起

隨著“羊城消費新八景”之“次元站·賽博廣州”IP暑期上線,廣州民生社區室內設計會展業與商圈攜侘寂風手ACG IP,推動會展經濟與城市消費深度融會。本年上半年,廣州全市重點場館舉辦年夜型ACG展會11場,展覽面積52萬平方米,招待觀眾84萬人次,一批特點二次元消費集市加快構成。

廣州被譽為日式住宅設計二次元活動“頂流”城市。第36屆螢火蟲動漫游戲嘉年華吸引28.8萬人次;庫洛游戲首屆嘉年華超萬人參與,近半數參觀者跨省赴穗。 

年夜型展會強力輻射商圈,《光·遇》盛典開幕日廣州塔廣場招待14.8萬人次,多個IP主題快閃活動遍地開花。

本年1至7月,廣州舉辦漫展近130場次,構成覆蓋全年齡段的“二次元矩陣”,構建“展店一體”消費閉環。

數據顯示,2024年中國泛二次元用戶達5.03億,“Z世代”人均年收入超3000元。廣州正加強頂層設計,打造動漫游戲產業之都,二次元經濟成為文明消費新引擎。

文 、圖 | 記者 孫綺曼
翻譯 | 柯妃娟
審校 | 肖凱欣


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